Patrick Jones - Course author
Starting in PR for brands such as Escada, Giorgio Armani and Benetton. Susanne went on to lead the Magnum ice-cream account as Global Account Director, then went on to lead P&G/Coty Professional Beauty accounts.
Breaking free from agency life after 20+ years to run independently, she founded 2 companies not only to do her own thing but also do what she feels goes beyond standard thinking.
Transformation is about talent and not (just) technology
Personal Branding & Transformational Change
>> Digital transformation has become the most groundbreaking and impactful change to every aspect of our lives. It is not only a key driver for tremendous tech innovation but also for drastic societal change.
>> The core of true change is people hence soft skills are the real competitive edge. Marketing, Communications and Brand Building are a people’s business, so emotional intelligence – the ability to manage conflict, adapt and stay curious as well as the desire to be self-reflective – is key to building trusted relationships that will make a difference and lead sustainable behavioural change...whilst having fun.