Rethink, Remix, Reinvent*

*or die of boredom >> Start your road trip of exploration by doing the opposite, mix and match, combine the uncombinable, build a multi-adapter for everything, be curious, take a detour, be a pain in the ass, break taboos, and see where it takes you.

>>Your ideas should be experiments, which is absolutely key to the creative process. Find new magical ways of telling stories that bring brands closer to people through culture. Now there are many books about how to do stuff, how to sell stuff and how to tell stories. Read them and burn them!